SCORE: 8.0/10 — particularly valuable for severe food allergy cases
BRAND OVERVIEW
- Brand: Addiction Pet Foods
- Country: New Zealand
- AU availability: Pet Circle, specialty pet stores
- Price range: $20–35/kg dry
WSAVA COMPLIANCE
- WSAVA FRAMEWORK SCORE: 3/4
- Qualified nutritionists involved
- AAFCO/FEDIAF compliance
- Own NZ manufacturing
- Not all formulas have feeding trial data
Ingredient Analysis
WHAT MAKES ADDICTION UNIQUE: Novel protein focus — Brushtail (possum), Wild Kangaroo, Rabbit, Salmon, Venison. These are genuine novel proteins rarely found in commercial dog food, making Addiction particularly valuable for severe food allergy cases.
FLAGSHIP: Addiction Wild Brushtail & Cranberry
Ingredients: Dried Brushtail (40%), Whole Grain Oat Flour, Peas, Brushtail Fat, Flaxseed Oil, Cranberries, Kelp…
STRENGTHS:
- Genuine novel proteins (brushtail, venison)
- Grain-inclusive options available
- New Zealand sourcing standards
- High meat inclusion
CONCERNS:
- High price point
- Some grain-free options in range
What Australian Dog Owners Say
Reddit AU: ‘Addiction brushtail was the only thing that worked for my severely allergic Labrador after 6 elimination trials.’ ‘Novel protein options are genuinely rare — worth the premium for allergy dogs.’
VERDICT
ADDICTION IS IDEAL FOR:
- Dogs with multiple protein allergies where common novel proteins are exhausted
- Premium owners wanting NZ-quality sourcing
- Allergy elimination trials requiring truly uncommon proteins
FAQ
What is brushtail dog food?
Brushtail possum — a marsupial native to NZ/AU — is the primary protein in Addiction’s flagship formula. As a rarely used commercial pet food protein, virtually no dogs have pre-existing sensitivity to it, making it excellent for severe elimination diet trials.
Is Addiction available in Australia?
Yes — through Pet Circle and specialty pet food retailers.