Overall Score: 5.8/10 — Reviewed by Hazel, BVSc | April 2026 | No brand relationship
Brand Overview — Felix
- Parent Company: Purina (Nestlé)
- Brand Position: Mainstream wet cat food — “As Good As It Looks”
- WSAVA Compliance: No (parent company Purina is WSAVA-compliant for Pro Plan, but Felix line does not independently meet all criteria)
- Target Market: Budget-to-mid-range everyday feeding
- Availability: Woolworths, Coles, IGA, Pet Circle, PetBarn
- Price Range: $0.70–$0.90 per pouch
Introduction
Felix is one of those brands that cats adore and nutritionists tolerate. Owned by Purina (Nestlé), it dominates the Australian supermarket wet food aisle with its distinctive black-and-white cat mascot and the “As Good As It Looks” tagline. And honestly? The food does look appealing — visible chunks in jelly or gravy that many cats find irresistible.
But looking good and being nutritionally excellent are two different things. Felix sits firmly in the mainstream tier: adequate nutrition, cats enjoy it, price is right — but the ingredient quality does not compete with premium brands. Here is the full picture.
Product Range
- As Good As It Looks (AGIAL) Pouches — The flagship line. Meat and fish chunks in jelly or gravy. Available in chicken, beef, salmon, tuna, cod, and mixed variety packs. 85g pouches.
- Doubly Delicious — Dual-flavour combinations (e.g., chicken & duck, salmon & sardine). Same format, more variety.
- Tasty Shreds — Shredded texture in gravy for cats that prefer finer pieces rather than chunks.
- Fantastic Duo — Two-texture pouches combining chunks and shreds in one meal.
- Senior 11+ — Adjusted for older cats with added vitamins E and C for immune support.
- Kitten — Smaller portions with higher protein and DHA for developing kittens.
- Crispies Dry — Crunchy kibble with a softer centre. Supplementary rather than a primary diet.
Nutritional Profile
On an as-fed basis, Felix pouches typically deliver 8–10% protein and approximately 80% moisture. No artificial colours are used across the range. Taurine is added (essential for cats), and the food meets AAFCO nutrient profiles for maintenance. However, the protein sources are not always clearly specified — “meat and animal derivatives” is the standard listing, which is less transparent than premium brands that name each protein source.
Overall Pros & Cons
- Cats genuinely love the taste — one of the highest palatability ratings in the mainstream market
- Excellent variety across flavours, textures, and formats
- Widely available at Woolworths, Coles, and IGA — easy to find anywhere in Australia
- Affordable at $0.70–$0.90 per pouch, especially in bulk variety packs
- Individual pouch portions reduce waste and simplify feeding
- Meat content is lower than premium wet food brands (compare to Applaws at 70–80%)
- By-products and “meat and animal derivatives” lack transparency
- Felix brand is not independently WSAVA compliant
- Contains fillers and gelling agents that add bulk without nutritional value
- Some variants contain added sugar for colour and texture — unnecessary for cats
- Not a nutritional champion — significantly outperformed by premium options
Our Verdict — 5.8/10
Felix is an acceptable everyday cat food that delivers on taste and convenience. Your cat will almost certainly enjoy it, and the price point makes it sustainable for most households. However, it is significantly outperformed nutritionally by premium brands like Black Hawk, Applaws, and Ziwi Peak. If Felix is what your budget allows, your cat will be fine. If you can spend a little more, the nutritional upgrade is meaningful.
Frequently Asked Questions
Is Felix good cat food or just tasty?
Felix meets AAFCO nutrient profiles, so it provides adequate nutrition for maintenance. It is “good enough” but not “great.” The palatability is genuinely excellent — cats love it. But the ingredient quality (unnamed meat derivatives, fillers, occasional sugar) places it below premium options. Think of it as the fast food of cat food: tasty, satisfying, but not optimal long-term nutrition.
Can I feed my cat Felix every day?
Yes, Felix wet pouches labelled “complete” can be fed daily as a sole diet. They meet minimum nutritional standards. For better outcomes, consider supplementing with a higher-quality dry food or rotating with a premium wet food a few times per week.
Is Felix better than Whiskas for cats?
Marginally, yes. Felix wet pouches generally have slightly higher protein content and better texture variety than Whiskas. Both are mainstream-tier products from major corporations (Purina vs Mars). Neither competes with premium brands on ingredient quality, but Felix edges ahead on palatability and range diversity.
Where is Felix cat food cheapest in Australia?
Woolworths and Coles regularly run half-price promotions on Felix variety packs — stock up when these hit. Pet Circle offers competitive pricing with auto-delivery discounts. The 60-pouch variety boxes typically offer the best per-unit value at around $0.70 per pouch.